The yboo app and website are owned by YBOO Limited, which is registered in the United Kingdom under company number 10666836

This page is provided to inform users about our policies relating to data collection, including why this data is collected, user rights regarding this data, and how this information is used and shared.

If you choose to use our Service then you agree to the collection and use of information in relation to this policy. The personal information we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

Unless otherwise defined here the terms used in this Data Policy have the same meanings as in our Terms of use.

What data we collect

The personal data we gather from you includes:

  • Data usage, on both Wifi and via your current network operator
  • Call and text usage (Android handset users only)
  • Geographic location
  • Device make and model
  • Handset Device ID
  • Current mobile network operator
  • Email address when you sign up to receive a reward

Why we collect this data

We gather and process this data to improve the Service, by calculating the best SIM only plan based on the usage of each individual user. The location information is used to calculate the best operators for each user based on service quality.

The legal basis for this is to perform a task in the public interest.

The standard data collected is anonymous. yboo does not gather any personally identifiable information without a request.

The only personally identifiable information we currently request from a user is their email address, which is required to send a voucher to users who qualify for a reward. You are not required to give this information, and you will have the option to opt out of marketing emails.

We use the Device ID of users who qualify for a reward to contact them via the app. yboo reserves the right to determine when a user qualifies for a reward.

What we do with your data

The anonymous data we collect may be shared with supplier organisations, by which means as to improve the service.

Any personally identifiable data we may collect, i.e. your email address, will not be shared, sold, or rented to third parties for marketing purposes or otherwise.

Data may be disclosed to Mobile Networks to help them understand UK consumer behaviour and to model offers with the specific intent of being more competitive. This shared data will never identify any user, or contain any attributes which could be used to identify a user.

We may also disclose aggregate statistics about visitors to our website (customers and sales) in order to describe our services to prospective partners (advertisers, sponsors) and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.

We will share your data if we are required to do so by law.

How long we keep your data

We will retain the data detailed above for as long as it is needed for the purpose of the Service. This is currently an unspecified amount of time.

Removal of the app from your device will not automatically lead to the deletion of any personal data yboo may have stored. Should you wish for the removal from our records any and all of your personal data (usage records etc) see section below ‘How to have your data removed’.

Children’s privacy protection.

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13 and will immediately delete it from our servers if we discover we have collected such data. If you are a parent or guardian and are aware that your child has provided us with personal information, please contact us so that we will be able to take the necessary actions.

How we protect your data

We work hard to ensure any data we collect is safe, by designing and running secure systems to safeguard your data while it is being both processed and stored. We have set up systems and processes to prevent unauthorised access or disclosure of your data.

Any suppliers we use to improve the service are under a contractual obligation not to disclose or use any data information for any other purpose other than stated by yboo.

We do our best but note that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Third-party services

The app does use third-party services that may collect information used to identify you. We have no control over these services, and strongly advise you review their own Privacy Policies; links supplied here:

Links to other sites

This Service contains links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


A cookie is a small text file that we store on your device. Our website uses cookies to distinguish you from other users of our website. Cookies also provide us with information about how this website is used so we can keep it as up to date, relevant and error-free as possible.

Strictly necessary cookies

These are analytical and performance focused cookies, which are essential to the operation of our website. These allow us to count the number of visitors to our website.

Functionality cookies

These targeting cookies are used to recognise you when you return to our website. These cookies record your visit to our website, the page on the website you have visit, and the links you have followed.

We may monitor traffic to our site and collect the following information, to improve our services and website:

  • The IP address of your computer.
  • The referring website from which you have got to our website from.

Your rights

You have the right to request:

  • • information about how your personal data is processed
  • • a copy of that personal data
  • • inaccuracies in your personal data be corrected immediately

You can also:

  • • raise an objection about how your personal data is processed
  • • request that your personal data is erased
  • • ask that the processing of your personal data is restricted in certain circumstances

How to have your data removed

If you would like us to delete your data just email us at  We will request your Device ID, found in the mail option on the Contact Us page, to identify your records and delete them. This is because we do not collect any information to identify you.

This removal of data will render this Service unusable to you.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.