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Martyn – Founder and CEO

Tech Loves – Apple devices, Spotify and any tech that solves real issues (like yboo!)
Tech Hates – Multi click checkouts, untargeted offers when online shopping

In my spare time I enjoy cooking, running, the gym, reading, live music, travelling and films.

Paul – Co Founder and CTO

Tech Loves – Find my Android and MongoDB
Tech Hates – Windows updates and checkouts

In my spare time, I enjoy travelling to new and adventurous locations and you’ll often see me running the streets of Holmfirth.

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Administrative Team

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Joanne Hickling - PA and Business Manager

Tech Loves – Fitbit, and apps that promote healthy lifestyles and wellbeing
Tech Hates – PCs or phones on “go slow” and pop up ads

When I am not working, I enjoy walking, going to the gym, listening to music and spending time with my partner Darren and 2 adopted cats, Luke and Leia!

Marketing Team

Loren Birkett – Social Media Manager

Tech Loves – Apple Car Play
Tech Hates – Slow laptops and PC’s

When I am not busy running yboo’s social media, I spend time with pug Hugo and my partner. I watch Huddersfield Town and Clifton Rangers Athletic on the weekends.

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Keely Headshot

Keely Robinson – Channel Manager

Tech Loves – Adobe Lightroom app
Tech Hates – Airdrop issues

In my spare time, I love to travel the world and capture the sights!

Product Team

Josh Hoyle – Product Manager

Tech Loves – 40MP phone cameras, STRAVA & Google translate
Tech Hates – iOS updates, non-syncing Bluetooth devices

 You’ll often see me hanging off the side of a snowy mountain and occasionally in A&E!

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Eimear - Headshot

Eimear Doyle – Product Manager

Tech Loves – Wacom drawing tablet
Tech Hates – Doogee smartphone

When I am not working I love trying out new apps and playing about with Photoshop!

Imogen Read – Product Manager

Tech Loves – Google Maps, podcasts and any tech that makes being a busy mum easier!
Tech Hates – Any app that bombards you with notifications.

   In my spare time I love to spend time with my son and partner especially taking our cockapoo Pip for walks in the Yorkshire countryside!

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Developer Team


Andy Copley - Developer

Tech Loves – Clacky mechanical keyboards
Tech Hates – Pushy popup banners and paywalls

I enjoy long weekend hikes with my wife and son, science fiction novels, watching movies and gaming!

Mike Constantinou - Developer

Tech loves – Git Kraken
Tech Hates – Error messages

When I am not developing the yboo app, you can find me falling off climbing routes!

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Steve Gaughan - Head of Analytics

Tech loves – A fully connected smart home and especially my newly installed mesh wifi!
Tech hates –  Poor website UX experiences and lack of consistency and standardisation across retail sites

In my spare time I enjoy cooking, a good Malbec, football and horse racing.

Some operators we compare…