Josh Hoyle, Product Manager at yboo is a man on a climbing mission.
He’s attempting to summit Mount Everest next spring without single-use plastics and if he succeeds he will become the youngest Yorkshireman to reach the top, aged just 22.
His mountaineering story began 6 years ago when his grandad challenged him to climb Scafell Pike (England’s highest peak). Josh states that first climb unlocked a plethora of emotion, achievement, freedom and a real sense of belonging. Although he didn’t know it at the time, it was that weekend, which his climbing journey began and set him on his path to Mount Everest.
Josh’s attempt will be without any single-use plastic, coinciding with yboo’s ethos, it’s his dream is to end our addiction and reliance on plastic. This record summit attempt will, in Josh’s words “hopefully kick-start a change in the way we approach even the smallest tasks in our life, if I can summit Mount Everest without plastics, the opportunities are endless for revolutionising plastics at home”
Alongside raising funds, training for the climb and championing the message for a plastic-free world, Josh is also setting a challenge for extreme adventure equipment companies. He is challenging them to re-think the manufacturing process from the top down. There are over 8 billion tonnes of plastic circulating the planet and over 50% of that is single use. Josh believes more needs to be done to end our plastic addiction and his attempt on Everest will highlight the positive steps anyone can take to ensure this happens.
“I’m cutting out single-use plastic completely with the hope of educating others on my journey to do the same. You can see all my kit changes across my social media channels as I challenge companies to design and manufacture new equipment that keeps the planet safe and allows us to complete such extreme adventures.”
However for Josh, undertaking these record expeditions is incredibly difficult. They take an awful amount of time, resources, kit, finance and organisation to manage. Raising sponsorship is a journey in itself.
Our man on a mission needs to raise £45,000 to help complete his goal of being the first person without single-use plastics and the youngest Yorkshire man to the summit of Everest. To help him reach his goal visit joshhoyle.com or follow his progress in our blog here.
“Alone we can do so little, together we can do so much”